GA4 Utilization Checklist How effectively are you utilizing GA4? In today’s digital marketing landscape, effectively utilizing GA4 has become essential.This checklist allows you to assess how extensively GA4 is adopted within your organization.Please choose the option that best describes your situation for each question.Then, review the results page to see your current level of GA4 usage and discover ways to improve. 1 / 10 Q1. Are your main website pages and key user interactions properly tagged in GA4? YES: All main pages and important user actions (e.g., CTA clicks, video plays) are accurately tracked in GA4. NO: Some pages or events remain untracked or the implementation is incomplete. 2 / 10 Q2. Have you set up conversions in GA4 that reflect your primary business KPIs? YES: You have configured conversions (e.g., purchase completions, form submissions) aligned with your core business goals. NO: You haven’t decided what to treat as a conversion, or you haven’t configured them in GA4. 3 / 10 Q3. Are you familiar with GA4-specific metrics (e.g., engagement rate) and do you review them regularly? YES: You understand key GA4 metrics (like Engagement Rate, Engaged Sessions) and consistently use these in your analytics reports. NO: You find GA4 metrics confusing and rarely check the reports. 4 / 10 Q4. Do you use a tag management tool (e.g., Google Tag Manager) to manage all your GA4 tags centrally? YES: You manage most (if not all) analytics tags via GTM (or another tool), making updates and new event setups efficient. NO: You have scattered scripts manually embedded, or you don’t use a tag management solution at all. 5 / 10 Q5. Are you taking advantage of GA4’s Exploration reports for deeper insights (e.g., segment analysis, path analysis)? YES: You create custom reports/analyses using Explorations to drill down into user behavior and inform strategic decisions. NO: You’re aware of Exploration but haven’t used it, or you’re unsure how to set it up. 6 / 10 Q6. Have you configured custom dimensions or custom metrics to track unique business indicators in GA4? YES: You have defined and tracked company-specific KPIs (e.g., membership status, product categories) beyond standard defaults. NO: You rely on GA4’s default metrics only and have not implemented any custom dimensions/metrics. 7 / 10 Q7. Do you integrate GA4 with other tools (e.g., Google Ads, social media platforms, CRM) for a unified view of user journeys? YES: You import campaign/CRM data into GA4, enabling cross-channel or cross-platform analysis of user behavior and ROI. NO: You only track basic website data in GA4 without syncing external platforms or tools. 8 / 10 Q8. Are you exporting GA4 data to BigQuery or visualizing it in Looker Studio (or another BI tool)? YES: You regularly export data for advanced analytics or build custom dashboards to share insights across the organization. NO: You rely solely on GA4’s standard reports and have not explored external data analysis/visualization options. 9 / 10 Q9. Do you stay updated on new GA4 features or changes and adapt your setup accordingly? YES: You keep up with Google’s official announcements and documentation, adjusting your GA4 configuration as needed. NO: You haven’t updated your GA4 configuration since initial setup, and you rarely check for new features. 10 / 10 Q10. Are GA4 insights consistently leveraged to drive decision-making and improve strategies in your organization? YES: You share GA4 metrics or dashboards in regular meetings, using them to guide budget allocations, user experience improvements, or marketing strategies. NO: You collect GA4 data but seldom use it to inform decisions or optimize campaigns. Your score isShare this checklist: LinkedIn Facebook VKontakte Follow me:
